This is a very exciting project I did for a Californian gardening/outdoor design company. Illustrative logos are one my favorite type of commissions, my studio’s …house specialty.
The client explicitly asked for an illustrative brand mark resembling the vintage labels of the classic American companies, fruit crates of the 40’s and 50’s, thus a vintage aesthetic with a rich, colorful feel & look. I had the challenge of stylizing a classical Californian natural landscape, into a compact, sophisticated yet versatile illustrative logo.
So, a vivid landscape was stylized, illustrated and optimized for multiple mediums, to form an illustrated brand mark, according to the clients vision and needs. This is the outcome.
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